PLACED & COORDINATED 340 LOCAL AND NATIONAL TV STORIES IN
JANUARY 2013, HELPING TO BREAK ALL ATTENDANCE RECORDS.
ADDED 20,000 FACEBOOK FANS IN 20 DAYS.
Barrett-jackson Auction Company
RESULTS, RISK-TAKING AND RECORD-BREAKING
Size matters. The World’s Greatest Collector Car Auction hosts its premiere auction in its hometown each January. The Problem: Pilot-fish auctions have entered the arena, and folks occasionally take the 42-year-old auction for granted in their own
backyard. The Solution: Up Agency proactively, aggressively works to position Barrett-Jackson as the marquee event it is. From first-ever preview events to masterful event-publicity/media-center execution, we deliver. barrett-jackson.com
EARNED ARIZONA REPUBLIC
& PHOENIX NEW TIMES’ ENDORSEMENT
EARNED MORE THAN 200 NEWS STORIES LOCALLY
Penzone for Sheriff
MARICOPA COUNTY + 2012
Six points. And $7 million. That’s all that separated a relatively unknown political candidate, Paul Penzone, and the infamous “America’s Toughest Sheriff.” Earned media was critical to the campaign, and the Up Agency team was tasked with execution.
From concepting creative, to managing an occasional crisis, to creating proactive PR opportunities, Stacy Pearson and the Up Agency team delivered.