Car Collectors Search of Memories

AZ STRONG BEER
FESTIVAL SELLS OUT FOR
THIRD CONSECUTIVE YEAR

MORE THAN 210
STATEWIDE EVENTS IN 7 DAYS

Arizona Beer Week

THE TASK: SPREADING THE BUZZ AND CRAFTING A FOLLOWING

Arizona’s Craft Brewing scene is emerging as one of the nation’s finest. The catch: More people need to know. Clients Four Peaks and the Craft Brewers’ Guild tapped Up Agency to spread the word,
and the first-ever Arizona Beer Week was born. Each February, more than 210 events that celebrate the suds occur. Cheers to that. arizonabeerweek.com
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PLACED & COORDINATED 340 LOCAL
AND NATIONAL TV STORIES IN
JANUARY 2013, HELPING TO BREAK
ALL ATTENDANCE RECORDS.

ADDED 20,000 FACEBOOK FANS IN
20 DAYS.

Barrett-jackson Auction Company

RESULTS, RISK-TAKING AND RECORD-BREAKING

Size matters. The World’s Greatest Collector Car Auction hosts its premiere auction in its hometown each January. The Problem: Pilot-fish auctions have entered the arena, and folks occasionally take the 42-year-old auction for granted in their own
backyard. The Solution: Up Agency proactively, aggressively works to position Barrett-Jackson as the marquee event it is. From first-ever preview events to masterful event-publicity/media-center execution, we deliver. barrett-jackson.com
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YEAR FOLLOWING WORST PR CRISIS IN AGENCY HISTORY LOGGED AN
INCREASE IN DONATIONS

CRISIS USED AS CASE STUDY
AT ASU IN WHAT TO DO IN
TOUGH PR SCENARIO

Arizona Humane Society

A CRASH COURSE IN CRISIS MANAGEMENT

The Arizona Humane Society called: “Up Agency, we have a problem.” The week before Christmas, an injured cat had to be euthanized, and activists were about to storm the castle. Up Agency helped to
navigate the choppy waters, managing timing and messaging, and ensuring that Arizona’s premiere animal welfare organization could continue their exceptional work.
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EARNED ARIZONA REPUBLIC
& PHOENIX NEW TIMES’
ENDORSEMENT

EARNED MORE THAN
200 NEWS STORIES LOCALLY
AND NATIONALLY

Penzone for Sheriff

MARICOPA COUNTY + 2012

Six points. And $7 million. That’s all that separated a relatively unknown political candidate, Paul Penzone, and the infamous “America’s Toughest Sheriff.” Earned media was critical to the campaign, and the Up Agency team was tasked with execution.
From concepting creative, to managing an occasional crisis, to creating proactive PR opportunities, Stacy Pearson and the Up Agency team delivered.
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